We say “Take our content, please!” but what exactly does that mean?

by Rick Turoczy on November 18, 2009

When we came up with the concept for 30 hour day, it was originally going to be a livestreaming telethon for Portland area charities.

But then we thought better of that.

Given that we’re posting the content to the Web and licensing it under Creative Commons, we thought we’d see if we could do even more good for people in need. Maybe even helping charities in your area. By making 30 hour day content available to everyone and anyone who wanted to use it.

But now, we’re getting some quizzical looks. “Um, thanks so much for letting us use your content,” folks say. “But how are we supposed to do that, exactly?”

Well, that’s a great question. Given the little livestream-loving echo chamber in which we live, we failed to realize that “how to use our content” isn’t immediately obvious.

That was our error. But now, we’re here to correct it.

How can use 30 hour day content to help people in need?

Let’s start simple and then get a little more complex, shall we?

Embed it. Whether you’re a blogger, a non-profit Web site, or just a company looking to help spread the word, you will be able to embed the 30 hour day player on your Web page. Tell folks what you’re doing. Tell us what you’re doing. Put a little “Donate NOW!” link next to the streaming content that links to the charity of your choice. Help who you want to help. Hopefully, we’ll drive some more traffic to your site and your cause.

Feature it. Don’t just embed the video. Reach out to folks and let them know that you’re embedding the video. Create a special area on your site or feature it on the home page. Highlight the charities you’re supporting and set some goals for fundraising during the event. Think a mention during the 30 hour day telethon would give your effort a little more help? Then just let us know. And we’ll give you some love during the broadcast.

Organize around it. You don’t have to watch the whole thing, but you might want to watch part of it. And to gather people, in person, for a simulcast of 30 hour day. Get a projector and have it running in the background during a tech happy hour. Keep the folks at work a little late to watch part of it. Have a get-together Saturday afternoon when we really get punchy. Organize a food drive for your local food bank around your gathering. Get a toy drive going. Pass the hat. Whatever. Just do something, in person, and use the content to facilitate that.

Livestream your own event. Maybe you like the idea behind 30 hour day, but you also like your sleep. Well, run a shorter version of what we’re doing. Get people together, interview some folks, create some content, rally your community. And by all means, let us know! Let’s bring your event on live during 30 hour day. Maybe you’ve lined up a celebrity or a really worthwhile local charity. Let’s work together on getting the word out there.

Those are just some ideas about how you might use the 30 hour day content to support your own charities—or your own non-profit. But I’m sure you can come up with even more awesome ideas.

Long story short, use it. Do something with it. And let us know what you’re doing, so that we can let everyone else know what you’re doing.

And, as always, if you’re interested in sponsoring or donating items to the charity auction, we’d be happy to help you with that.

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Use 30 hour day content to support charities in your hometown
November 23, 2009 at 1:09 am

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